Valor
Corporate identity, website design

Valor is an online store of pearl jewelry. The objectives are to create a face of the brand, to present the entire line of jewelry, to make the site convenient for customers of the brand.

Strategy We needed to conduct marketing research, create a brand platform, content strategy and corporate identity.

We studied the jewelry market, analyzed competitors' product lines and offers, made segmentation of the Valor audience. We created a clear strategy and found competitive advantages and growth points.

Competitor analysis We defined competitors for every jewelry category and studied their positioning, methods of communication with clients and their promotion in order to create our own style.

The logo fully reflects the name of the brand. The play between the letters “V” and “R” forms an elegant and sophisticated mark. The corporate identity fully reflects the values and uniqueness of the brand.

The new site is fully based on the developed brand strategy: the structure of the site was built on the basis of redesigned product categories, and the design was built on the brand identity. The main goal was to create a face of the brand, to present the entire line of jewelry, and to make the site convenient for clients of the brand.

Valor Corporate identity, website design

Valor
Corporate identity, website design