SEO: Search Engine Optimization

Adapt the site and content to the requirements of search engines to get more organic traffic. WE DESIGN INDIVIDUAL SOLUTIONS FOR DIFFERENT SECTORS. We work with projects of any subject. We will find the right format of work when we study your problem and objectives.

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Development of SEO strategy

We usually understand already at the presale how exactly the site should be promoted, what its weak points are and what points of growth are. However, some projects need a promotion strategy as a separate product. For example, if you have in-house specialists, but you prefer to occasionally ask the agency for expertise.We will analyze in detail your site, competitors' sites, search demand, user behavior and so on. The result is a set of documents under the general name "SEO strategy".

This may include:

01. Competitor analysis.

02. Technical audit.

03. Semantic core or topic tree (for projects with fuzzy semantics, such as media sites).

04. A report on current traffic from search.

05. TOR for content correction.

06. TOR for elimination of errors and improvement of the site for developers.

07. Projections of the volume of traffic that can be obtained as a result of the work.

08. Guidelines for work on the site, taking into account SEO requirements.

The set of documents depends on your objectives and is stipulated at the stage of agreement, before payment. We will explain to you in detail what, why and for what we are going to plan or analyze.

Basic SEO

For some sites, a one-time job is enough. We do not impose permanent support, if this is not necessary due to the size of the project or its specifics. We will choose the right tasks and their order when we study your problem. Typically, one-time work on our side takes 2-3 months, then the client implements the recommendations received - we stay in touch and ready to help with advice.

Ongoing SEO support

Regular cooperation, in which we are engaged in strategy implementation and search analytics.

The work planned in the first stage can go from several months to several years. In addition, you are constantly launching new directions, special projects, doing a redesign and so on. You may need ongoing help from SEO specialists. This includes:

Implementing what we can and are authorized to do ourselves. For example, working with metadata.
Oversight and assistance with things that are handled internally. For example, developing new sections or versions of the site, working with content.
Analytics is an evaluating results, adjusting strategies, consulting on any issues related to the behavior of your users.

SEO at the stage of website development

We often encounter attractive-looking sites which are not at all suitable for promotion in search engines. In order not to have the same pretty but useless site, the redesign or development of a new site should be supervised by SEO experts from day one.

We are involved from the first day of work on the site, even before the structure is drawn up:

Establish communication with developers so that they do not perceive SEO recommendations as a hindrance.

Analyze search demand.

Compile a semantic core or semantic strategy for projects with a fuzzy core.

Give recommendations on the structure of the site.

Recommend how texts and other content should look on the landing pages that will collect traffic.

Provide the development team with technical requirements that will help avoid mistakes at all the stages.

Then we take all the steps: information architecture, prototypes, design, layout and programming to avoid double work of programmers.

Before launching the site, we generate the necessary metadata, check server settings, and adjust robots.txt. Depending on the project, technical optimization may include other operations, such as preparation of a list of redirects.

You will get a site that is fully ready to be promoted and receive paid traffic from contextual, media and other types of advertising. Modern SEO requirements are fully consistent with the requirements of marketing in general: the sites should be convenient, logical, work from any page and meet the needs of users. We will make sure everything turns out that way.