Digital Strategy

Marketing strategy identifies your competitive advantages. It determines the most effective promotion channels, calculates budgets for comprehensive marketing for the next two years, shows how to develop your company, brand and product.

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Positioning

We gather data and create a concept of perception of your product, which we will convey to the audience.

Designing

We design a marketing system and show how to promote in different ways for the next two years.

We set KPI, calculate the budgets and determine the ROMI. The minimum allowable ROMI for us is 100%.

The strategy determines the effectiveness of the next steps.

It is important to correctly identify the advantages and channels for integrated marketing. This way the brand will quickly become relevant and recognizable, and the promotion will be cost-effective and bring sales.
Measurable promotion We maximize the number of requests within a given budget. We bring applications in the first month.
We focus on sales. We constantly adjust the rates in the advertising offices.
We use services to automate advertising. We make content which makes people want to buy.

Synergy We increase the effectiveness of promotion due to synergy with the content marketing.

Measurability We use call tracking, web analytics and dynamic reports to accurately determine the profitability of promotion.

Brand impact We use your brand identity to increase the effectiveness of your promotion as well as expand your brand's audience.

Tools

01.

Contextual advertising

Contextual advertising is seen by users who are interested in your product in Internet search engines
02.

Targeting in social networks

Targeted advertising communicates the benefits of the product, creates a desire to buy and learn more about the company.
03.

Media advertising

A wide reach tool, supporting sales. Good for working with already formed demand for your product.

04.

Content marketing

We increase sales and improve the impression of your brand. We speak the same language as your audience and create ongoing communication.Content marketing is promotion with a gradual increase in sales and leads.

Channels of content marketing

SEO

We develop a strategy for SEO. We conduct technical audits and improve the usability. We evade search engine sanctions.We optimize the site so that it is found in search engines.

SMM

Building a dialogue with the audience in social networks. Large reach which converts into leads and sales. Increase of conversions due to competent moderation.

Messengers

We communicate with clients in chats and channels. We write scripts and create bots which bring in additional applications.

Email marketing

The way to influence the interested people by the selling and useful content. It is excellent for online stores and for attraction of people to the blog on the company website.

05.

Sales

We directly increase company revenue and improve the customer experience. We combine integrated marketing with sales. We automate the work of employees through CRM. We reduce the cost of sales. We combine CRM with analytical systems.

We control the work of employees

Employees can see in real time the effectiveness, personal goals and goals of the team. The manager can see all conversations and correspondence with clients in CRM.

We increase customer loyalty.

Customers start recommending you to others and making repeat purchases. Because your employees are always polite, punctual and know everything about the product.

We automate processes.

CRM system with IP telephony and call tracking collects all the applications and identifies where they come from. When a new customer appears, the software immediately sets the manager the task of contacting this customer.

We combine marketing and sales.

Transparent analytics lets us know which channels are generating more target requests, and can lower their cost and optimize advertising campaigns on this basis.

A high level of service in the sales department improves customer perception of the brand. Feedback from sales sources makes integrated marketing more effective: advertising, content marketing and SEO specialists know what makes more sales.

06.

Web analytics

End-to-end analytics: automating marketing
We display all the analytics that marketing and sales departments need on one screen. We audit and configure web analytics on the website and in the application, linking the data from advertising channels, CRM and call-tracking systems into a single system. We make user-friendly reports and dashboards that help managers, marketers, and specialists make business decisions.

You can create a product that will take into account the specifics of your business, namely, the formulas for calculating the indicators, connected tools and the appearance of the product.

Customization Stages

01.

Define the goals

02.

Discuss what data are to be visualized, what is to be calculated, and in what form.

03.

We identify who the end user is and what questions the dashboard should answer.

04.

Check and configure data sources

05.

Prepare tools for data aggregation. We set up goals and call-tracking or give clear terms of reference to your team.

06.

Develop a data communication scheme

07.

Establish links between sources to make everything work properly.

08.

Set up data streaming to the database. Advise your specialists and help create an internal database.

09.

Work on visualization

10.

Set up links, create a beta version of the dashboard, program formulas to calculate specific metrics.

11.

Collect feedback.

12.

Show you and the team, collect information about ease of interpretation and data completeness. We change based on wishes.

13.

Maintain.

14.

If you need to add new metrics or slices, we'll help.