ScentAir - Aromatization SEO Website development

An international fragrance company. Aromamarketing is often used by global companies to create a strong emotional connection with customers.

197

Company referrals in first month of launch

Reduced the cost of a targeted application by a factor of 6

Quadrupled the number of quality leads

The sense of smell is one of the most vulnerable human senses, because smells affect the imagination and emotions. Smells trigger our memory. A child's sense of smell comes into play first, ahead of sight and taste. What is really important is that smell influences decision-making. ScentAir company approached us to promote its activities in one other country.

Solution We have developed a new website for the company that specializes in the aromatization of commercial premises. The task of the website was to introduce the user to the company's products and create an image and brand credibility in the market of a new country.

We analyzed the situation on the fragrance market and positioned the company as one of the best companies for premise aromatization, thanks to which such giants as Zara Home, Ikea and others have chosen ScentAir as a partner.

We also created the structure of the site for promotion, the distribution of queries to relevant pages and internal relinking are the parameters that should be taken into account at the stage of development of a new site.

If you do not provide for these factors in the ranking of the site at the beginning of the work, at the stage when you make a brief for the customer, the likelihood of the fastest hit the top of the target requests, as well as the growth of traffic decreases at times. It will also save the budget and time of specialists in the future. As a result, you can spend more on contextual advertising and promotion in social networks for faster and more stable growth.

Result We worked out every detail, so we were able to convey brand values, create emotions and push to purchase. The site is adapted for viewing from a computer, tablet and smartphone. It looks great on any device: it emotionally tells the story and makes you want to add invisible touches to any store, lobby or boutique.

197

Company referrals in first month of launch

Reduced the cost of a targeted application by a factor of 6

Quadrupled the number of quality leads