Little Posh
SMM Targeting Advertising
The aim was to sell directly from their social media channels. We needed to was to create a social media presence on Facebook/lnstagram and post content with the aim of selling directly at a fast pace. Essentially, we put the kids' online store within the framework of social media platforms where the subscriber can shop directly from the post. The main tools we have used are: content strategy, influencer marketing, paid social media (advertising).
PURPOSE Increased audience engagement, increased sales.
Solution In order to promote a children's clothing store in Instagram, we:
1. Posted high-quality photos and videos of our products, using bright colors and playful backgrounds to appeal to parents and children. We emphasized children's emotions from the images in the shoot, as every parent experiences the joy of seeing a child likes his/her new clothes
2. Used appropriate hidden hashtags to increase visibility and reach a wider audience. We use hidden hashtags to keep the post uncluttered, but the post will still be indexed by a search engine for a specific query.
3. Collaborated with mom bloggers and baby influencers to showcase our products and attract their subscribers.
4. Launched ads on Instagram to promote sales and new arrivals to a targeted audience.
5. Hosted giveaways and contests to engage our subscribers and build brand awareness.
6. Used Instagram stories to showcase behind-the-scenes content, a brief overview and everyday life in the store.
The everyday content in the stories makes the page lively and engaging. This is how we can introduce parents and kids to our brand and be on the same page with our target audience.
Targeted advertising We use geo-targeting, personalize ads by city and manage to attract several hundred leads during holidays and sales.
We have set up the analytics system to record the incoming traffic and orders to the website.
The analytics allowed the development of advertising campaigns in targeting: with the help of Power BI reports, we identified the most converting regions, products and banners, and emphasized the ones which bring sales.
We analyzed the orders and the redemption rate of the goods by city We switched off the ads in the cities where they bring a small income and focused on the regions where people often buy children's clothing.
We analyzed multichannel conversions
34% of conversions are not from the first step at little posh. Therefore, we determined how many steps users take to make a purchase, from which advertising campaigns they go to the site and buy products. Thus, we strengthened the campaigns that were working and removed those that were not bringing results and sales.
We set up e-commerce.
We used it to track the behavior of the audience on the store's site and the purchasing behavior of specific jewelry. For example, we display the sales leaders on the home screen of the site, so that they order even more often. We drop the items that are actively viewed but not added to the cart below in the catalog
Influencer Marketing Strategy Influencers reviewed the store and attracted new customers. The client did not pay the influencers, all collabs were on a 100% barter basis.
