Appliance repair
PPC Website development
Solution For these types of businesses, it is necessary to use search, since most people's appliances break down unexpectedly and they try to solve the issue as quickly as possible and turn to search.
With contextual advertising, we close the high demand of the potential audience that will turn to the company.
We collected queries with a link to the geo-position in which the company operates. In addition, we show a banner along with the ad in the search. Thus, we occupy two advertising spots and solve two problems: close the hot demand and use the media format.
We have improved the analytics and set up detailed tracking of all advertising campaigns in order to see the sources of sales and promptly optimize the promotion strategy.
The company had poorly configured goals and analytics counters at the start. We reconfigured them and connected them to the client's call-tracking system, so as not to lose all statistics on the calls.
We also set up the company's CRM so leads could be properly distributed among employees.
We used targeted advertising in social networks to attract the B2B segment.
We use geotargeting, personalize ads.
Email distribution We sent out an email to the client base. It announced the offers for the B2B segment, told about the terms and conditions, and showed 4 options for cooperation in different price categories.