Amazing Game Branding

The goal of Amazing Game was to create a business-grade salon brand, reflect values, positioning and build the brand visually.

The brand block consisted of a sign and logo. The play between the letters “A” and “G” forms an elegant and sensual sign. The subtle lines of the headset support the mark and they form a stylish and harmonious “Amazing Game” branded block together. The striking yet open and individual AG logo will not go unnoticed.

Color plays an important role in the integrity of perception and reflects the company's corporate image. Accurate reproduction of color in all forms of communication increases the brand recognition. The main colors of the company are blue, purple and their gradient.

C 85
M 90
Y 0
K 0

R 76
G 63
B 153

#4C3F99

C 56
M 97
Y 0
K 0

R 135
G 54
B 145

#872F91

Gradient

SECONDARY COLORS These colors should emphasize and contrast with the primary colors and be a support for them. The pattern consists of a variation of letters A + A. The pattern is used in the design of advertising media, internal documentation, the Internet and other places of corporate identity use.

C 0
M 0
Y 0
K 100

R 53
G 31
B 32

#231f20

C 68
M 63
Y 57
K 46

R 65
G 63
B 66

#413f42

C 0
M 0
Y 0
K 0

R 255
G 255
B 255

#ffffff

ILLUSTRATION WITHOUT BACKGROUND Illustration is the most important element in creating brand personality and memorability. The illustration should have a triangle and a circle as the A and G in the background. The illustrations are in the style of fashion illustrations. The main place to use an illustration without background is online.

illustration on background This illustration is also in the style of fashion illustration. The main place of application is the company's printed products, such as business cards, packages, etc.

Discount cards Discount cards are made in two colors: white and black. They emphasize the status and evoke a desire to come back. There is a sign and card number on the front side. The back side uses a pattern, has a bar code, contact information, reference information and information about the size of the discount.

Paper bags Paper bags are used to package products purchased by customers. The design is based on the pattern and logo, and contact information is also placed on the bag. Background illustrations can be used in the design. When designing a package, it's important to stick to specified proportions and sizes, and to observe the structure of blocks.

Apron Uniform demonstrates respect for customers, strengthens the “corporate spirit” within the workforce. As a result, the use of corporate clothing indirectly affects the growth of sales of goods or services. Below is an apron and negligee with the arranged logo block, according to the scheme.

badge Badges are that advertising carrier, which works for your company constantly. Polite staff, quality service will help to remember your brand and form positive associations. When designing badges, it is important to follow the given proportions and sizes, to observe the structure of blocks.

Result As a result of this project, we prepared design layouts for various media and a brand book for further work.

In addition, a new website for the Amazing Game team was designed and launched. It supports the newly created visual brand identity and targets potential employees.